Plan B Print campaign

https://docs.google.com/file/d/0B8yL_qLesLzLU0V1ZGhuVWJZdHM/edit

Plan B audience profile

The reason why the target audience I picked was this is due to the fact that we have seen the movie insist of this type of audience, majority of actors in the movie are Black teenagers, who are born in the UK, they have been raised on an estate majority of their life and they are getting about in life by selling drugs, most of them are addicted to drugs, due to been sold them at a young age to try and fit in with older gangs on the same estate. The audience profile is the same as the actual actors, they have been targeted by Plan B to try and stop them carrying on the same life as they are in the movies, Plan B has especially targeted Aspirer's to make them aspire for something else not the 'Hood' life which many have already been associated with. Also majority are teenagers as they will want to watch a movie that consists of: Sex, Drugs and Money. 

Our Lives Script

Audience Profile First Draft

Plan B Collage

Research and Planning

•Our Lives’ will be a fly on the wall documentary about 3 people’s lives, our genre will be comedic and it will show the funny side of people’s lives.

•There will be 3 types of people –

•One will a failed Boxer; he will be a young man who is an aspiring Boxer, but as the genre is comedic, aspiring is all he will ever be. This boxer will be getting ready for his 5th fight, which he will go on to lose. The boxer will be shown as someone who show himself up a lot.

•Secondly, another character will be ‘The Wag’. We will show the comedic side of a young girl who thinks she is a wag, she is brought up on an estate and as much as she tries to be like other wags. It doesn’t work out for her either.

•Finally our last character will be the immigrant. This character will be one who’s just flown in from a different country but is currently hiding from the authorities and we will enforce current stereotypes on how people see him and how he actually is.

•Our TV programme will be of the genre of comedy. We will have a lot of iconography to show the genre being comedic, such as the costumes the characters will be wearing, the stuff around them.

•Our short 2 minute video will show theory's such as Todorovs where we will try to show a equilibrium and disequilibrium, we will try to restore what went wrong in the short time.

•Stereotypes will be shown for all three characters but it will not be in our intention to offend anyone. Their will be no use of racial abuse or swear words, so even though it is comedic we will still ‘protect the under 18s’.

•The sound will be very important in this video as for majority of the 2 minutes there will be a voice over which will need a special type of voice so we will have to recruit someone with a special type of voice.  

•The lighting will mostly be natural, in some scenes we may use filler lights or top lighting to make it look more real.

•It will be hard to appeal to all audiences with the type of documentary we will be doing so we will have a specific target audience. Our target audience will be 14-27 year olds, we will appeal to our target audience but attacking the stereotypes usually seen in public. The stereotypes will be enforced.

•The class we will mainly aiming at is aspirers as we will show how people have failed aspiring these things but this will also show them what should not be done to follow the dreams they are following.

•The gender that will be aimed at will be both Men and Woman, there will be both genders being shown on the show and we will not attack the sexist stereotype as it may offend certain people.

•Ethnicity and Sexuality will also not be attacked as we will not be trying to offend people