Dominant & Alternative Representation

Media Forms

How does the trailer use media language to catch the attention of the audience ?

The trailer shows many different camera angles and shots, firstly there is a shot of Snapes back and it is as if the camera is following him; which makes the audience feel like they are behind Snape. There is a sihloutte created by the effect of the camera following Snape, this is also a short tracking shot. Snape is dressed in all black which shows us that he may be a dark character. There is also low key lighting which creates the shadow. It also connotes danger which makes the audience feel intimidated. The close up of the facial expressions of the characters shows us their feelings. There are also a few medium shots which allows us to see the body language too. There is point of view shots too; so the audience feels like they are directly looking at the item. It also makes the audience feel powerful as they feel like they are able to see what is happening and feeling like the actor. 

The sound in the trailer is non-digetic; we see that it is contrapuntal to the scene due to the fact there is scenes of action. But the contrapuntal music not only creates tension but it also lets the audience feel like with the 'good feel' slow music that there is hope. There are also many dark colours being used within the trailer, this again shows the suspense and connotes danger throughout the scene. Due to the fact that most of the shots are low key lighting it creates a lot of shadows. It also intimates the audience. Top lighting is also used in this trailer which allows the audience to see the facial experiences more clearer.  

How is gender represented in the trailer ? 

The target audience for this movie trailer would be young adults ; due to the fact that this is a fictional magical world. The movie genre would be fantasy due to the fact that there is not such thing as 'Hogwarts'. This movie appeals to both genders due to the fact there is an on going love story throughout each part, but there is also an action genre due to the fact that their is an on going rivalry between Harry Potter and Voldermort. This film could also be sexist in a way as it appeals more to men. We see more action in this trailer rather than a love story. It also connotes danger through out the movie so it appeals more to men. 

We also see that the target audience is also family, there is also a lot of enigma codes which have been created. Forcing the audience to wonder what will happen through out the movie. 

Magazine Cover Analysis

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Front Cover Picture

This picture would be a good front cover for my magazine due the fact it would appeal to my target audience of men. Who are aged from 18-29. It would appeal more to the younger genaration of men and as there is a risk of younger people viewing the front cover, it is not too explict. The good thing about the picture is that it appeals to men as some men may see this woman as a dream girl, and the magazine helps fanatise about this. Another good thing about this picture would be that it lets people know from the front cover who it is for. It makes it clear that it is mostly for men.

Fish Tank Review

Fish Tank is a British movie directed and written by Andrea Arnold. The movie is about a 15  year old girl called Mia who is a young lonely girl looking for a break in society, through the movie we see her go through tough times. The girl is let down by various characters who she trusts throughout the movie. Arnold does well to portray the life of a young girl growing up, Arnold known for films such as 'Red Road and 'Wasp' is an Oscar and Bafta winning director. Arnold again goes with a film about a young woman in Fish Tank. The young girl is again portrayed as a girl who has gone through a tough life, she is an isolated young girl who dreams of becoming a dancer. 

The main stars of the movie are Katie Jarvis (Mia) and Michael Fassbender (Connor). Mia has been thrown out of school for her bad behaviour, we see that Mia has no friends, she is constantly ignored by her Mother and thought of as a weirdo by those around her. She gets away from the real world by locking herself in a lonely room; where she practises her dancing. Binge drinking and dancing by herself. Katie Jarvis connotes the young binge drinker really well; she shows her angry side and her other emotions well, we also see that she is a good dancer throughout the movie. Not people were familiar with Jarvis due to the fact that she was discovered on a train station but she does well in her movie debut, we see a rising star in Jarvis . 
The movie is about Mia and how she goes through tough times. We see that she has been kicked out of school but confides in her dancing until she meets her mums new boyfriend 'Connor' he becomes a father like figure to Mia and he supports her throughout the movie, but that father figure is thrown out the window as soon as Mia and Connor kiss, he then leaves Mia's mother to go back to his real family, when Mia finds out she is angry and kidnaps Connors young daughter. The plot of the movie is quite different to other movies; we see that it is about a short period in her left where she has been let down again. She tries out for dancing but finds out the trails are for strippers not street dancers. She picks up her dignity and walks out, where later she starts getting her life back on track and the film finishes her. Her life is somewhat like a Fish; as Connor says they are easily deceived and as they have not have any experience with a lot of people they are easily fooled; Mia is like a fish in a fish tank and she is also easily fooled, which is what has been done to her by Connor, her mother and various other people who have gone and come into her life.The genre of this movie is drama and it fits the expectations of this genre. We see the life of Mia being thrown around and her life is just like a drama; we do not expect stuff like this to happen to someone but it still does in the movie and Arnold does well to show how this stuff does happen to people in real life. 

The soundtrack of this movie is different; we see a lot of contrapuntal music being played, the sound sometimes does not relate to the movie but the music then again is sometimes again parallel as its a dance movie and we see a lot of dance songs being played.

I think the movie would be mostly aimed at the younger generation. Due to the fact some people  may be able to relate to this movie, Arnold has made it in such a way that a lot of young people may be able to say my life is like this, she has made a movie about the difficulties one may face in life but she restores faith by showing that there is good people in society and not everyone is there to take advantage like many people did in the life of Mia. In my opinion, I think Arnold has done well to portray the life of young Mia, she has not had a lot of good luck in life and many people have taken advantages of her but Arnold ends the movie on a positive note and shows that there is a happy ending. I would give the film 8/10

Media Productions Analysis

Inner Redemption - 
What went well with this movie trailer was that we could straight away tell that this was from the 'horror' genre. But something that could have been better was the sound, the audience could not hear the sound properly at all times. 

The mise-en-scene used in this trailer were the setting of London, we see the capital of England being used as a setting during the trailer, we also see the different settings of a house, and different rooms in that house are used effectively. The lighting used mainly in this trailer is Low Key lighting which produces the strong contrasts of light and dark, it also creates dramatic shadows which build up more tension. We also see silhouettes being used against the window cell to again show suspense and mystery.  The costumes used in this are different through out the trailer, we see at one point one of the actress' is wearing a traditional Indian suit, we also see a lot of focus on the high boots of one of the actress'. The facial expressions at the beginning are normal but as the trailer progresses we see more close ups of the characters which lets the audience link with the expressions of fear and darkness with the characters. We see the non dietetic, parallel sound which is music we expect to hear accompanying this scene, in this cases it is a mysterious piano playing. We see a range of close ups, and medium shots which allow us to link with the expressions of the characters. 

Romeo- 
What went well with this movie trailer was that the cinematography was good; we see a range of camera shots, but it could have been better to show what genre the movie was from. 

The mise-en-scene used in this trailer is the setting of parks, house and the long shots of buildings. We also see the use of light being shown through sunset. The lighting used in this trailer is High key lighting where the effects appear more realistic and depict either a sunny day. Even though shadows are created, the contrast between light and dark is much less pronounced. The costumes used in this movie trailer are a lot of hoodies and clothes we would expect teenagers to wear. The cinematography in this trailer was good due to the fact we saw a range of different shots, we see a reverse long shot; where the actors are coming towards the camera, this effect creates suspense as we try to identify the characters, we also see a lot of panning where the camera is moved slowly on its axis from side to side.This happens when one of the characters is pushed.