Fish Tank and UK film industry Case Study

The Institutions involved in the production of Fish Tank are:
BBC Films
UK Film Council
Kasander Film CompanyThe film is funded by the BBC and the UK film council. Who have funded other British films such as; Ill Manors and West is West. BBC films is known to produce around 8 movies per year.They are also  responsible for the development and production slate, strategy and business operations. 

Two other independent British Film production companies are BFI who are known to encourage the development of the arts of film, television and the moving image throughout the United Kingdom; they have also produced films such as The Devils . Another British Film production company is Bedlam productions. Bedlam Production is an independent film and television production company based in Soho, London and has been in operation since 2009. Who have produced films such as the award winning The King's Speech

The most successful out of the three would be 'Bedlam Productions' as there first production was The King's Speech which grossed over $400 Million. 


The budget of Fish Tank was $3 Million which worldwide made $2.3 Million

5 films made on a budget of less then $5 Million are: Kidulthood ($600,000), ill Manors ($100,000) Paranormal Activity ($15,000), Blair Witch Project ($500,000) & Rocky ($1 Million). The types of movies feasible on this budget are movies made as a movie diary, where the actors are filming each other on purpose. Also urban crime drama movies which do not need a lot of props used, also where the setting is used without any costs. 

Fish tank was funded through BBC films and the UK film council. British films are also funded through national lottery funding where the National lottery funding give the producers money to make their movie if they see a good script.

The target audience for Fish Tank would be 16-25 due to the fact that the movie involves a lot of actors that are themselves 16-25 and the protagonist is also around the age of 16. 

The main 3 genres that would be targeted at 16-25 year olds would be Horror, Crime Drama and Comedy. This is due to the fact that most teenagers are after the thrill factor, they also enjoy the slasher kind of movies which is something that excites teenagers, it goes more with this age factor as these kind of genres would not offend the younger generation as much as it would the older generation.

IPC Films is the main distributor of the movie Fish Tank.
 The film distributor can play a huge factor in a film's success.
They  control the marketing and circulation of movies in theaters and also home viewing (DVD, pay-per-view, television rights, etc.). Ultimately the film itself is the biggest factor in whether or not a film is successful, but the distribution is nearly as important. 
Distributors decide how much the film should be advertised (TV commercials, internet, magazine, posters, trailers, special promos, etc.) - this is crucial for the film because it gets the word out there and gets people interested in it. The distributor usually arranges industry screenings for exhibitors, and uses other marketing techniques that will make the exhibitor believe they will profit financially by showing the film.
They also decide how many theaters in the film will show in and for how long, thus how much money it can be allowed to make during its theatrical run. 


The movie Fish Tank was promoted through various film festivals such as The cannes movie festival.
The difference between Fish Tank and a big budget movie could be the way it was promoted, Fish Tank was not promoted through film posters and tv adverts. But a similarity is that the film also came out in the cinemas and on DVD and was also shown around the world. 

The trailer of Fish Tank hooked audiences through the way of violence, actors and also through the costumes. The use of the hammer at the beginning could show that their will be violence in the movie. People may also want to see new upcoming British actors so the actors and actresses could also bring in audiences and the costumes; the costumes could bring people in through stereotypes and those who want to know more about the the type of children who live in estates.