Print Advert Analysis

The new Liverpool F.C advert is purely to promote the new Liverpool F.C shirt; we can see that it is a low angle shot and this has been done to  add height of the object to make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen. 
The dark background again connotes this idea of fear that everyone else should have and the myth does not say anything about having fear of a football team but the it re-writes history which may be the aim of the football team. The tagline as the top of the advert is written in a typography of red; which connotes danger and the bloody type font also puts fear into the viewer again.

The bright lights on each player may be there to give the viewer a glimpse of hope against the fear, and the size of each player shows how big they are and the influence they could have. The angry expression on the face also connotes to the audience that the players do not have any fear; it also addresses people who support the football team and seeing as the team have got a new sponsor, the new tagline and the new sponsor connote the fact that they are here to do stuff differently. 

The target audience for the new LFC shirt advert is mostly aimed at males who range from the age of 7-60 and the audience is drawn to the advert by the aggressive faces of the players, by using the top players of the football team they show their confidence in the players. We can also tell that the protagonist is the Captain 'Steven Gerrard'. The colours used in the advert are dark and stand out in the background, the dark colours connote the darkness of the players and the different sides of the players. The tagline 'We come not to play' connotes the fear factor again. The use of the lighter colours on the players stand out on the page therefore; the audience knows that we can trust the players. 

The image is framed due to there not being a lot going on in the background, this draws more attention to the tagline and the players used in the advert, the players have been shown to us as 'Warriors' which is the main approach of the advert and the expressions on the faces of the players shows this. The type of shot is a low angle shot which is taken from the bottom, this shot has a large effect on the audience as it inspires fear through out the audience as they can see the emotion in the players face and in there eyes. The players pose in the image connote strength and power.

The subject matter of this advert is to advertise the new LFC Away shirt. The subject matter is the new shirt but it could also be the players as they are there to promote it to the target audience and as children and teenagers dream to be like football players; they want to be wearing whatever their idol might be wearing week in, week out. The setting of the advert is a dark skyish background which gives a strong confident look to the players and with the players faces also being a bit pale; it also shows fear inside the players but as they are 'Warriors' , they are facing their fears. 

The dark shirts of the players are to show the darker side of the players and not only is the advert conveying the idea of fear it is also promoting the shirts to its target audience who want to be like their football players, and as Warrior is a brand mostly known in America; the promotion of a big football team can help them worldwide.